The Bachelor of Business Administration (BBA) degree is designed to give a broad knowledge of a company’s functional areas, also allowing for specialization in a particular area. BBA programs expose students to a variety of “core subjects” like accounting, human resource management, marketing, financial management, etc. The degree also helps in developing managerial skills, communication skills and business decision-making capability. Many programs therefore include training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry.
Undergraduate degrees in business are also called as Bachelor of Management Studies (BMS) and Bachelor of Business Studies (BBS).
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